Amazon continues to expand commercial inventory on its Prime Video streaming service, unveiling new plans to make ads available on the platform in 2025 in Brazil, India, Japan, the Netherlands, and New Zealand.

India, Brazil, Japan, New Zealand and the Netherlands will see advertising added to Prime Video in 2025, joining the U.S., Canada, France, U.K. and Mexico.

Amazon plans to offer a new ad-free option at an extra fee to Indian customers at a later date. The firm will however not change the price of Prime membership in 2025.

Viewers of Prime Video streaming platform in India will have to brace for interruptions from advertisements during shows and movies starting next year as parent Amazon.com Inc. seeks to fund content investments in a fast growing and fiercely competitive market.

Amazon currently includes ads on Prime Video in the US, the UK, Australia, Austria, Canada, France, Germany, Italy, Mexico and Spain, and gives viewers in those countries the option to pay to continue receiving an ad-free feed.

Prime Video subscribers have a unique ability to build and curate a streaming lineup that works for them with Prime Video Channels add-ons — and as of yesterday, Apple TV+ is joining the ranks of streaming services you can add.

Amazon has announced that Prime Video will begin incorporating limited advertisements in India starting in 2025.