Meta’s head of global safety said “sextortion” has become more common across social media platforms, including Instagram.

Previously tested tools that blur nude images in messages, and hiding the follower and following lists of users from potential sextortion accounts, will also be made permanent. It comes as the UK's communications watchdog Ofcom warns that social media companies will face fines if they fail to keep children safe.

Meta is continuing its flurry of teen safety features for Instagram as the company faces mounting questions about its handling of younger users’ privacy and safety in its apps. The latest batch of updates are meant to tighten its protections against sextortion.

Instagram is sending a video to millions of teenagers to warn them about sextortion, a cybercrime that has proliferated on the app and in some cases has driven young users to suicide.

Meta said Thursday Instagram is launching a new campaign to help teens and their parents avoid sextortion and fight the financially-driven scammers who prey on teens and children.

Meta, the parent company of Facebook and Instagram, launched new protections aimed at protecting teens from sextortion on Instagram. NBC News Savannah Seller reports.