If you were wondering why Zendaya was in Zurich a few months ago, playing tennis against Roger Federer, we now have our answer. The Swiss Alps, a few hours south of the city, serves as the backdrop for the actor’s newest On campaign,

Zendaya explored the stunning Swiss Alps for her latest campaign with On. "Collaborating with Zendaya on a campaign that pays homage to On's birthplace was so fulfilling," said David Allemann, co-founder of On,

It's the actress, mogul and fashion icon's first trip to the region so naturally she wanted to take in everything it has to offer.