Meta’s head of global safety said “sextortion” has become more common across social media platforms, including Instagram.

The social media platform will also rollout a “nudity protection” feature in Instagram messages, this will be turned on by default for teens under 18 globally. The feature blurs out images detected as containing nudity, but it just covers them until a user decides they want to see what’s behind the blur.

Meta said Thursday Instagram is launching a new campaign to help teens and their parents avoid sextortion and fight the financially-driven scammers who prey on teens and children.