The Federal Trade Commission announced a final rule that would require retailers to make canceling a subscription just as easy as it was to sign up for. The so-called “click-to-cancel” rule was announced on Wednesday and applies to subscription services and memberships.

ToplineThe Federal Trade Commission will soon implement a rule making it easier for consumers to cancel their subscriptions and memberships, according to an announcement Wednesday, effectively clamping down on companies who complicate the cancellation process and threatening them with civil penalties if they continue to do so.

The Federal Trade Commission just announced a new set of rules intended to pull customers out of their frustrating subscription cancellation "doom loops." The "Click to Cancel" rule not only ensures that customers know what they're signing up for before paying, but that they have an easy way out if it gets to be too much.