T he iPhone 16 Pro Max is here, leading the way as Apple’s top-tier phone for 2024. That honor doesn’t come cheap, with the Pro Max starting at $1199 and going all the way up

The iPhone 16 starts at $799 and comes with 128GB of storage. If you need more storage, the 256GB model is $899, while the maximum storage capacity of 512GB will cost you $1,099. These prices include a $30 instant rebate if you activate it on a carrier at point of sale. If you want the bigger iPhone 16 Plus, it’ll cost you $100 more.

Those who are waiting for Apple Intelligence to fully roll out and decide on which iPhone to upgrade to will be able to consider the new iPhone SE alongside the iPhone 16 Pro and iPhone 16 Pro Max. Based on the current evidence, Apple could be on to a winner with the SE, but the disappointing iPhone 16 Pro will take a hit in sales once more.

Without doubt, the biggest new feature of the iPhone 16 is its ability to run Apple Intelligence. This is thanks to the new A18 chip inside. The AI features however, are software based and are due to come with updates to iOS 18 in late October (for the US) and in December for the UK.

After a week with this new device, I’m fully committed to just how awesome it is thanks to this one new feature. Read my Apple iPhone 16 Pro review to learn more.

A new comparison is in, the Xiaomi 14 Ultra vs Apple iPhone 16 Pro Max. The best phones from Xiaomi and Apple.

Everything you need to know about Apple iPhone 16 Pro Max.