From doing more with less to making the case for brand investment when short-term measures feel critical, B2B marketers share ...

Almost a fifth of brands anticipate job cuts in 2024’s final quarter, according to exclusive IPA Bellwether data.

The team at Johnnie Walker takes its guardianship of the brand very seriously, thinking carefully about what it has inherited ...

The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers ...

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to ...

Poundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.

The decision to hire a CMO on a fractional or interim basis might align with an organisation’s needs, but how does this ...

The latest quarterly IPA Bellwether report demonstrates a fall in marketing budgets as pessimism grows around the upcoming UK ...

Terry’s is experimenting with new products and different category entry points to chase growth - even if that means dropping ...

Rebranding for the first time in 20 years, Trussell tapped into rich research and diagnosis to help engage people in need of ...

While influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...