Chief Marketing Officer Jonathan Mildenhall suggests Rocket Companies’ Super Bowl creative idea will rival Nike’s “Just Do It ...
Chairman and CEO Arthur Sadoun defends Publicis Groupe’s transparency in principal-based buying and says rival WPP CEO Mark ...
Laws in 18 states treat race and ethnicity as sensitive data, leading to growing restrictions and workarounds in media buying ...
Flo from Progressive tells a group of cash-strapped people that they don’t have to make financial sacrifices now that they’re ...
Netflix added more than 5 million customers in the third quarter and eclipsed Wall Street’s expectations on every major ...
Partnerships with influencers like Caleb Williams and Addison Rae have helped Ferrara drive awareness for brands including ...
Roblox wants to be a commerce hub, but a young user base and damning new report could threaten the social gaming company’s ...
The director, known in ad circles for making Always’ “Like a Girl,” followed L.A. teens for a year for her new series.
Innovation has always been fundamental to the success of business. The advertising industry is starting to embrace AI as a ...
While it’s tempting to minimize risk by pulling back in turbulent markets, innovative brands want to position themselves for ...
AKQA Group CEO Ajaz Ahmed, who founded the agency in 1994 and has been its chief executive for 30 years, has resigned, parent ...
Are you a print subscriber? Activate your account. By Ricardo Diaz - 48 min 22 sec ago By Asa Hiken - 1 hour 18 min ago By ...