AMD's and Intel's CEOs explain why they have joined forces to create a blue-chip advisory board to shape the future of the ubiquitous x86 microprocessor architecture.

Storied rivals Intel and AMD have formed an industry group dedicated to '[shaping] the future of the world's most widely used computing architecture.'

"x86 is the de facto standard. It's a strong ecosystem, but it's one that really Intel and AMD have co-developed in a way, but an arm's length, and you know, that has caused some inefficiencies and some drift in portions of the ISA over time." AMD EVP of datacenter solutions Forrest Norrod said during a press briefing ahead of the announcement.