The London Stock Exchange Group went on a transformation journey to simplify and refine its brand architecture and message ...

From doing more with less to making the case for brand investment when short-term measures feel critical, B2B marketers share ...

Almost a fifth of brands anticipate job cuts in 2024’s final quarter, according to exclusive IPA Bellwether data.

The team at Johnnie Walker takes its guardianship of the brand very seriously, thinking carefully about what it has inherited ...

The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers ...

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to ...

Poundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.

The decision to hire a CMO on a fractional or interim basis might align with an organisation’s needs, but how does this ...

Festival of Marketing has sold out three years in a row! Want to know about plans for Festival of Marketing 2025? Click the link below to register your interest for Festival of Marketing 2025 a be the ...