Marketing Week3h
‘We needed to simplify the story’: How one B2B business rebranded after multiple acquisitions
The London Stock Exchange Group went on a transformation journey to simplify and refine its brand architecture and message ...
Marketing Week8h
Marketing recruitment intention hits weakest level since 2020
Almost a fifth of brands anticipate job cuts in 2024’s final quarter, according to exclusive IPA Bellwether data.
Marketing Week8h
‘They’re cutting the legs off the company’: B2B marketers on mounting internal pressure
From doing more with less to making the case for brand investment when short-term measures feel critical, B2B marketers share ...
Marketing Week21h
‘Good ideas stand the test of time’: Johnnie Walker’s global brand boss on 25 years of ‘Keep Walking’
The team at Johnnie Walker takes its guardianship of the brand very seriously, thinking carefully about what it has inherited ...
Marketing Week23h
Festival of Marketing 2024: Insights from our partners
Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to ...
Marketing Week23h
‘A big moment’: Poundland extends digital transformation with rewards app launch
Poundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.