Got a few hundred extra dollars? That will buy you one person’s access to Disney’s new service at its US parks, which allows you to access a faster line at any time of the operating day – once per ride – without having to reserve it on an app.

Disney’s premium line-skipping pass costs up to $449 a day, plus tax, and that’s in addition to the cost of a ticket. As if taking your kids to Disney theme parks wasn’t already expensive enough, the Walt Disney Company has found a new way to upsell desperate parents who are willing to pay big bucks to skip the long lines at its theme parks in California and Florida.